Sugarbush Armory, LLC
Firearms Retail & Shooting SportsCompany Overview
Sugarbush Armory, LLC is a Western New York sporting goods retailer specializing in firearms, ammunition, and shooting sports equipment, operating from a destination retail and training campus in Attica, New York. Founded in 2015, the business grew from a 150 square-foot retail space into a regional anchor exceeding $5 million in annual revenue by 2024, with its 18-acre campus featuring a state-of-the-art indoor shooting range, retail showroom, training facilities, and office space.
Situation
Sugarbush's growth was disrupted by a multi-year utility delay in providing 3-phase electrical service to the property, postponing the indoor shooting range opening by nearly a year and costing over $1.5 million in 2024 revenue. The resulting cash flow shortfall, combined with disruption from the sale of the company's commercial lender and a severe contraction in distributor trade credit, ultimately forced a Chapter 11 filing to stabilize operations and pursue reorganization.